5 Best LinkedIn Message Types for Recruitment

Recruiters spend hours sifting through applications, sorting out interviewees, and getting back to applicants — but how much time do they actually spend getting to know their potential hires as people? It’s not just about CVs and cover letters anymore; recruiters need more than just skills, qualifications, and experience to gauge whether someone may be a good fit for the company culture, values, and standards.

With that in mind, recruitment can be a time-consuming process. However, with the right approach, it doesn’t have to consume too much of your HR team’s precious time. LinkedIn is one of the most effective recruitment platforms, with over 66 million users in the US alone. But unfortunately, recruiting on LinkedIn isn’t easy; not everyone wants to give away their information or talk to strangers they just met online. 

In this article, we’ll break down a few examples of LinkedIn recruitment that actually work. We’ll also reveal some tips on how you could implement effective social media recruitment concepts in your own recruitment strategy.

Social Media Recruiting Strategy

Before we dive into the details, let’s look at the big picture and establish a basic social media recruiting strategy. The idea is to use a mix-and-match of all major social media platforms. While each platform has its own practices, you should try to diversify your presence and be active on as many platforms as possible. This way, you can reach a wider audience and boost your chances of locating the best possible candidates for your open positions.

You can also make use of the different features and functionalities offered by each platform.

The bottom line is that social media is a powerful recruitment tool for hiring and finding passive candidates, but only if you use it effectively. The most important thing to keep in mind when creating a social media recruiting strategy is that there is no one-size-fits-all approach (at least not for now). You need to tailor your social media strategy to your particular industry. 

Social Media Platforms for Recruiting – Overview

In the past, hiring managers would simply post a job listing in a local newspaper and wait for candidates to respond. To meet the growing demand for quality hires, many companies are now using various social media platforms to seek potential candidates.

• LinkedIn – This is probably the most popular and widely used social media platform for recruiting. It’s a great place to find and connect with potential candidates using a carefully curated LinkedIn recruiter message template.

• Facebook – Facebook can be useful for engaging with your community and getting them involved in your hiring efforts. 

• Twitter – Twitter is great for engaging with your customer audience and potential candidates and building relationships. 

• Instagram – Instagram has become a leading social media platform for visual content and can be a helpful place to find candidates. 

If you’re looking for new team members – or simply want to learn more about the latest recruiting trends, these platforms should help you get started.

LinkedIn as a Major Platform for Your Social Media Recruiting Strategy

As mentioned earlier, LinkedIn is one of the most popular social media platforms for recruiting. Here, you can build a professional network and promote your company, products, and services. 

95% of recruiters already use LinkedIn to find potential employees and candidates for open positions on the platform. LinkedIn offers different features such as “Who Viewed Your Profile”, and “Inmail Messages”, and you can do so much more with the tips and examples shared in this post.

Challenges of Recruiting on LinkedIn

Although LinkedIn is one of the leading social media recruiting platforms, it does come with its own challenges. One of the biggest issues recruiters face is visibility – you might not be seen by your target candidates. After all, they’re probably not actively looking for a job posting, so they might not actively be browsing through the different job boards or even trying to find you.

Another issue is that people are often more shy about sharing their information with strangers. While you can use the “Who’s Viewed Your Profile” feature to learn more about your target candidates, they might not feel comfortable providing you with more information.

Recruiting on LinkedIn Tips & Tricks

Social media recruiting is a powerful way to seek, engage with and recruit fitting candidates for your job opening. Here are a few tips and tricks for recruiting on LinkedIn: 

• Use a professional profile when recruiting on LinkedIn – Your profile is the first thing your candidate sees. It’s your first impression on the potential candidate. Make sure it represents you well and reflects your company well. 
• Join and participate in LinkedIn groups – Groups are an excellent way to engage with your audience and network with other professionals. Participate in discussions, provide value to the group members, and be an active member.
• Create a company page – another good way to boost your presence on the platform and engage potential candidates. You can use the page to post a job on LinkedIn, share company news, and more. 

• Build a strong network – The more high-quality connections you have, the better. This will increase your opportunities for finding the right candidates for your open positions.

Create a custom LinkedIn recruiter message template for your candidates. An effective way to establish rapport with prospective employees and increase your chances of getting them on board is to send them a message directly on their LinkedIn accounts.